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    The Midland Hotel: Morecambe's White Hope

    £16.99
    On a sunny afternoon in July 1933, the London, Midland and Scottish Railway Company had taken the bold step of replacing its old Victorian hotel on Morecambe's seafront with a sparkling white Modernist structure. This title presents a 'biography' of the construction and life of the Art Deco Midland Hotel in Morecambe, Lancashire.
    ISBN: 9781874181552
    AuthorBarry Guise
    Pub Date28/05/2008
    BindingPaperback
    Pages224
    Availability: Out of Stock

    On a sunny afternoon in July 1933, a remarkable building opened its doors to the public for the first time. The London, Midland and Scottish Railway Company had taken the bold step of replacing its old Victorian hotel on Morecambe's seafront with a sparkling white Modernist structure - quite unlike anything seen before in an English seaside resort. Acclaimed from every quarter for its revolutionary architecture and the quality of its interior, with outstanding works by leading artists of the day, the Midland Hotel was unique. Resplendent on the promenade, its gleaming facade promising a bright future, the Midland was seen as the town's 'white hope'.This book, with its numerous superb illustrations, tells the fascinating story of the hotel from its inception and 1930s prime, through its role as a hospital in World War Two, its sale into private ownership and fluctuating fortunes up to the present day. Having reached rock-bottom in 2002, this former embodiment of glamour and luxury was a sorry sight. Empty, save for the vagrants and pigeons, with peeling paint, broken windows and a leaking roof, it barely staved off demolition.At the eleventh hour, however, rescue came in the shape of award-winning property developers Urban Splash who purchased the building in 2003.
    The multi-million pound project to rehabilitate the hotel for the twenty-first century is nearing completion and the building is scheduled to re-open in the spring of 2008. Retaining the elegance and style which made the Midland Hotel so special, this beautifully restored hotel is set once again to be Morecambe's 'gleaming white hope'. This book comes now with a superb brand new extra section bringing the story up to date with the completion and opening of the hotel!

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    On a sunny afternoon in July 1933, a remarkable building opened its doors to the public for the first time. The London, Midland and Scottish Railway Company had taken the bold step of replacing its old Victorian hotel on Morecambe's seafront with a sparkling white Modernist structure - quite unlike anything seen before in an English seaside resort. Acclaimed from every quarter for its revolutionary architecture and the quality of its interior, with outstanding works by leading artists of the day, the Midland Hotel was unique. Resplendent on the promenade, its gleaming facade promising a bright future, the Midland was seen as the town's 'white hope'.This book, with its numerous superb illustrations, tells the fascinating story of the hotel from its inception and 1930s prime, through its role as a hospital in World War Two, its sale into private ownership and fluctuating fortunes up to the present day. Having reached rock-bottom in 2002, this former embodiment of glamour and luxury was a sorry sight. Empty, save for the vagrants and pigeons, with peeling paint, broken windows and a leaking roof, it barely staved off demolition.At the eleventh hour, however, rescue came in the shape of award-winning property developers Urban Splash who purchased the building in 2003.
    The multi-million pound project to rehabilitate the hotel for the twenty-first century is nearing completion and the building is scheduled to re-open in the spring of 2008. Retaining the elegance and style which made the Midland Hotel so special, this beautifully restored hotel is set once again to be Morecambe's 'gleaming white hope'. This book comes now with a superb brand new extra section bringing the story up to date with the completion and opening of the hotel!